Frequently Asked Questions

What does Teacherpreneur Email and More do?

Teacherpreneur Email and More helps by:

Providing you with email, blog, and copywriting templates that aren’t cheesy or salesy
Teaching you how copywriting can make you sound like the authority you are in your TPT biz
getting you started on what to write to your email list

(It's also where I hide the characters that blurt out the things that I can’t won’t say out loud. Because you can’t get mad at a cute little typewriter, right?)

How does Teacherpreneur Email and More help with that stuff?

With Freebies:
August Email Starter Templates

With Foundational Articles (Read in order or they’ll self destruct):

Should You Segment Your Email List? Minicourse
Why Do Teachrpreneur’s Open Rates Drop in the Summer?

With Mini-Courses:
Should You Segment Your Email List? Minicourse
Write an About Me Email Minicourse
Learn to Write Headlines that Make Money MiniCourse

With Sanity Saving Bundles:
Whole Year Email Starter Templates
6 Month Blog Starter Templates

TEaM Emails
If you’re tired of generic emails from TPTers who say things like, “I’ve got a secret!” and then tell you about the TPT sale, you’ll like my sometimes sarcastic, highly helpful, surprisingly DiFFeReNt emails.

No really. We don’t do action tips about updating covers, and the same blah tips you hear everywhere else.

Still don’t believe me? I guess you’ll just have to see for yourself.

Who is behind TEaM?

Vera.

Okay, okayyy.

Go ahead and bust my little bubble of hiding behind my cartoons.

I’m (Katie CoScine) behind Vera…and Blaire…and Dash…and Blake. Ok, but not Suzy because she’s just...EVER-Y-thing I’m against. She’s salesy, as generic as ChatGPT, and full of the same advice everyone repeats without understanding. Ugh.

If you want to learn more about me…or my fictious characters, read the full bio at the bottom.

Why are you helping TPTers?

Because I SEARCHED for someone anyone to help me with email in 2018.

I Googled.

I read.

I cyberstalked.

I knew I needed email marketing. But, I didn’t like the emails I saw from most TPTers. They were shallow. Just wanting me to click to their store or buy their thing. They didn’t show me how to use their products, or their teaching philosophy.

And nearly everyone I read was sending the same copycat emails.

Hey teacher friend,
I’ve been working so hard on getting this new product out to you. You’re going to love it…

Look, that’s better than nothing. But it doesn’t bond me to the newsletter writer.

I wanted someone to show me copywriting that made me feel something.

Because if you could make me feel like I could teach 2nd grade social studies, you’ve written an impossibly inspirational email. (I couldn’t teach elementary school if my life depended on it.)

So, I’m explaining the things that I’ve paid people professional copywriters to explain to me. (Not just from buying an Amy Porterfield course and declaring myself an expert.)

If you want to watch me help teachers each week, I have a button for that.

I like to write. And I’m even good at it, so why do my emails feel…off?

It’s because you put your CEO—Teacherpreneury—Girl—Boss—Serious hat on before you write. You tell yourself, “I’m going to grow a big TPT business and going to write an amazing teacher business email. Period.”

*crickets*

*more crickets*

“Okay. NOW, I’m going to write a super great teacher email…

… … …

…err…

…no. I’m gonna watch Netflix. This isn’t working anyway.”

So, it’s pressure.

Eventually, you crank out something like this every other TPTer:

Hey Katie,

Did you know this week is actually national ice cream week?

And this email is sweeeet. It is packed with sweet back to school deals like my Back to School Bonus bundle that’s 20% off. You should buy now before this deal melts…

And that’s cheesy. And so generic that ChatGPT could write it. And it doesn’t help the reader AT ALL. It’s just shoving a sugar ice cream coated product down the audience’s throat.

::gag::

If you’re going to tell a story, tell a story. If you want to sell a product, then sell the product. But don't use cheesy holidays, half told stories, or other incomplete copy ideas to write email.

If it feels…off…it is.

Which is probably why you should come see how I write emails.

(And take off your Serious-CEOy-Girl-Boss hat.)

What’s with the characters?

I wanted to really stand out with my brand. Characters can say the things I’d like to, but with their own personalities. So it makes the copy more fun.

I created a typewriter to stand for the truth. Then named the typewriter, Vera. I also wanted a character that was more loose and creative. Basically, an idea machine. So I created Blair the pen. The name rhymes with the kind of pen that lots of teachers love, but I didn’t realize that was copyrighted at the time, so I leave that off now.

As I kept writing for the Teacherpreneur Email and More blog, I felt like I needed more characters. TPTers struggle with staring at blank screens and salesy emails. So I created Blake the blank page and Suzie, the sorority sister turned saleslady who’s a pink money purse. Both of them are the “bad” guys I rail on.

Last, I needed to give teacherpreneurs a voice. Since TPTers love their coffee, teacher authors are personified by a coffee cup named, TipTi.

Ok. But I really want to know who’s behind the characters? Who’s Katie CoScine?

Katie CoScine is a myth.

No, seriously. I made her up.

I started teaching at a small college at the age of 23 and my students would flirt with me, not take me seriously, or Google me to find out how old I was. (I looked like I was 16.) So I created Katie for social media.

All that aside, I’ve been a chemist for a manufacturing company, biochemist that worked with drug testing on horses (including Kentucy Derby), worked in a bakery that won second place on the Food Network, and obviously taught chemistry and math at the college mentioned above. Oh! And I ran STEM based and general tutoring centers while at that college.

Each of those jobs gave me a skill to use in my TPT business. I learned how to analyze complicated data(manufacturing), how to run a small business into bankruptcy(bakery), how to market educational products(tutoring center), and that I can’t do m-o-n-o-t-o-n-o-u-s tasks(drug testing).

But now? I live in South Carolina with my husband, 3 toddlers, a dog, and a cat. We live on 30 acres with a custom barnhouse we build with our own hands. Which is a lot like building a business. And if you sign up for the emails you’ll hear about it every once in a while.