Is Email Purpose the Same as Content Pillars?
Is your email purpose the same as a content pillar?
Are there a few examples of email purpose you could see?
Or a decision map you could see from someone else who did this?
You read my email purpose article....but have a few questions. You need examples of content pillars, email purposes, and the strategies to start writing emails.
So let’s find your reason for emailing your list.
What Are Examples of Content Pillars?
Each TPT store or teacher author store will be different. Content pillars are general topics in your niche that you talk about or create worksheets on.
For a kindergarten teacher it could be the alphabet, classroom management, and classroom decor.
For an SLP, it could be articulation, early interventions, and apraxia.
For my chemistry store, it’s periodic table, ions, gas laws, stoichiometry, and balancing equations.
Plain and simple? It’s the general topics you focus on. But how do you make those topics...unique to you?
What's an Example of an Email Purpose?
Your email purpose is a little different. It’s what you’re explaining or teaching within those categories listed earlier.
For a kindergarten teacher, it could be to teach the alphabet hands-on, to show quick ways to keep centers organized, and to give 20 minute classroom decor ideas. (Can you tell kindergarten is not my zone of geniousos genius?)
For the SLP, it could be to give no-prep articulation activities, to give early intervention strategies, and to reveal apraxia myths.
For my chemistry store it’s to visually explain chemistry, to give examples of color coding chemistry, and provide step-by-step explanations of advanced topics.
You take the general topic then get more specific. Put your insight and perspective on it.
Write your content pillars (the general topic). Then your purpose (the topic with your perspective).
Now you can figure out how you’re going to send emails through your purpose.
Email Strategies Based on Your Email Purpose
Let’s go back to the kindergarten teacher with the purpose to teach alphabet through hands on learning.
They could send hands on activities ideas for the alphabet. Or send lesson ideas and links to products. She could also email about common mistakes with hands on activities. They could send a story email about how a traditional lesson failed and then came up with this method.
What about the SLP?
The SLP could send a story email about how a family discovered their child had apraxia. Or send an email about misconceptions new SLPs have about apraxia. The SLP could cite a paper that reveals a new understanding about apraxia and explain it. Or send a series where the SLP writes 2 truths and a lie to explain common apraxia myths. Each of these emails could link to a blog or educational download.
And my chemistry store purpose?
For my chemistry store, I use a recurring character in a workplace to show why students need to know chemistry in real life. Sometimes the character mismeasures, teaching students why significant figures are important. Other times the character disposes chemicals into the trash can nearly burning down a school teaching proper lab safety.
(Oh and all the stories I tell really happened.)
So Content and Email Pillars are Different
If you are starting an email list, establish why you are writing. (To educate kindergarten teachers on hands on learning of the alphabet?)
What you are for and against? (Against regurgitation of the alphabet? For deeper understanding of letters and sounds?)
It makes writing emails easier.
Like, 10x easier.
Take out a piece of paper and write down what you’re doing with your TPT store. How are you creating products with your unique insight?
What is your message to the world on those 3 purposes?
And if you found this post helpful, get the list of purpose ideas here.
