How TpTers Can Learn to Write Money Making Headlines

Read an article or two on writing headlines. Download a few templates. Fill in the blanks and you’ve got a great headline, right? Wrong. 

There is so much you don’t know until realize you do know. For instance, you can write a headline in a way that targets a segment of your audience without you having to set up multiple emails. (Mind blowing, right?)

Not only that, but you can write a headline in a way that will increase or decrease your click rate. Yes. You can control your open rates and click rates (…to a degree). 

But first, let’s learn how to identify one of these money making headlines.

Go look in your inbox. What emails have you opened from marketers in the last 2 weeks? Why did you open those emails? Were you curious? Excited? Just had to know?

The biggest secret? Pay attention to the thoughts that go through your head right before you click. Those are a gold mine to writing better headlines.

Put those emails in a folder labeled headline ideas. Then when you get stuck, open that folder up for inspiration. Know what type of headline you need when you open that folder. If you want to make people curious, look for headlines that made you curious. If you want your audience to be excited, use a headline that excited you. (I’m so excited to announce X…isn’t very exciting to the reader #CommonTpTMistake54)

Which brings us to one thing you must know before you start writing your cash infusing headlines.

What do you want out of this email or blog post?

Do you want a high open rate? Maybe you want a lot of teachers to read even if they don’t click. That would make a lot of sense if you are opening up a new course or announcing a new product line. You’d want everyone to know about it to generate the highest possible interest.

Do you want a high click rate? Maybe you want only teachers who teach a certain topic to see this email. That would make a lot of sense if you were trying to gauge interest in a topic for a new product line. You’d only want teachers who would be interested to give their opinions, as opposed to your whole audience.

Knowing exactly what you want out of of an email or blog post is key to writing the headline. But being able to identify a great headline and knowing the motivation behind a headline are the foundation to writing headlines.

It’s a skill you must practice. But not just write 412 headlines for the sake of writing headlines. You need strategy.

I’ve seen copywriters write 100 headlines for a email, blog, or sales page. You will get better at writing headlines the more you write. But, there is so much more to it than writing out headlines until you get something that you like.

Who is going to read this headline? Who will get excited about reading this headline? What will someone in my audience think before they click on this headline? Once they open the email, would your audience get more excited and click…or be disappointed?

If there is a chance they might be disappointed, then you should start over. Never take a chance of disappointing your audience. Let’s look at an example about starting a TpT store. We’ve all been their and we all know how we felt just before we started a TpT store.

Headline Examples

How to start a Tpt store 

This headline is good, but it appeals to anyone who wants to start a TpT store. From the teacher who forgets she even has a TpT store to the serious teachpreneur. It’s bland. 

Start a TpT Store that Makes Money Right Away 

This headline is better because the part that says “makes money right away” is intriguing. Too many TpT’ers give up because they don’t make money for months. 

Start a Money Making TpT Store Even If You Have No Time 

But this is a best headline. It talks about a money making tpt store even if you have no time. And time is something we are all short on. So this one appeals to our want to earn money while still allowing us to have time. 

See how knowing your audience, and what your audience wants is critical to writing headlines?

But we are just scratching the surface here. If you’d like worksheets and specific guidance on writing headlines that convert, you can click here.