Use a Site Wide Sale to Giveaway a TPT Gift Card
It’s another site wide sale. You're excited. You're ready to make money. You even have a gift card ready to giveaway.
You could give it to someone on your email list. Or you could put it on Instagram. That seems to be what most people do. So that must be the best way to give away a gift card, right?
Wrong.
Just because most teacherpreneurs are leaving money on the table, doesn’t mean you need to be losing money too. Below you’ll learn gift card giveaway strategy for teacherpreneurs.
First, let’s talk about giving away gift cards on Instagram.
The Popular Way Isn’t Always the Best Way
So many TPTers do this wrong. As in they could make a lot more money if they’d use a strategy with their giveaway. Unfortunately, it’s popular to throw your gift card up on Instagram and tag other friends to get an entry.
What will that do for you? Get you 1% more followers for 1 week. Then half will unfollow you because they didn't win. The other half aren’t even in your niche so they're never going to buy from you anyway.
So nothing. A lot of times that way will get you nothing. It's a way to do things. But not a strategy.
Your Gift Card Giveaway Strategy
Your list will be thrilled to get the chance to win something from you. Afterall, this is one of the reasons they signed up to get your emails. For rewards that no one else gets. Here's how you get the most out of these emails.
Day of Your Weekly Email: Send an email like you normally would. Don't change the subject line except to include a giveaway hint.
Two Days Before the Sale: Send a reminder email about the giveaway. But don't make the subject line about the giveaway. Make it worth opening and reading. If you put the reminder in the subject line, there is no reason to open.
One Day Before the Sale: Send an email that announces the winner. A lot of subscribers are going to open this email. Take advantage of that by advertising the sale. But, not in a salesy way. In a helpful way. Let readers know that you have something special coming for everyone, even if they didn't win. (BTW I have a bonus strategy about this in the Gift Card Giveaway Packet. It will help you get the most reads out of this email.)
Sale Day 1: Send an email that appeals to 90% of the audience. An email that lets them know they can still win. Do not put anything about the TPT sale in your subject line. If you don't believe me test it out. You'll find that subject lines with "TPT sale" in the subject will perform 10% lower on average. ( You can find subject line suggestions in the Gift card Giveaway Packet).
Sale Day 2: Send an email that has a point besides selling a product on TPT. That way it actually gets opened. Otherwise, teachers skim their inbox and see 6 teacher authors saying "buy my stuff". Consider promoting a bundle.
Now For a Sale with Results You Can Track
This strategy is here for you to use. Enjoy this as the first sales email that you don't have to stress about being too salesy vs selling. You can sell lots of products with the right strategy.
Rake in the sales. Enjoy actually keeping your new subscribers (instead of watching unfollows) during the sale.
And if you want to relax to the max, check out the Gift Card Giveaway Packet. All the emails are written for you. All the subject lines are written for you. There's even a schedule that tells you exactly when to send emails based on when you send your weekly email.
Best of all? There's no followers to lose and only money to gain with this strategy.