Why Do TPTers Always Talk About Batching?
Batching, batching, batching.
Why do TPTers always talk about batching?
Batching emails helps me in several unexpected ways. It helps me plan my overall content for the next 3-6 months. Which helps me plan my new products for the next 3-6 months. Then I just have to look at my emails or blogs for what to post on social that week. (Umm…if the kids don’t distract me as soon as I pick up my phone…)
So everything follows the email batch.
(Yours could be a blog batch, or YouTube, or whatever batch.)
When you think of batching, do you think of someone sitting down and writing a ton? But when you sit down it ends up being a lot of Facebook scrolling? Or staring at a blank screen pressing backspace? Because they already know that…?
So how do TPTers batch efficiently? How can you sit down and write a bunch of emails or blog posts? How do you learn to batch emails the way some batch chili?
Just like chili, the most important part is having the ingredients topics you need ready.
Brilliant Batches Don’t Magically Happen
TPTers don’t sit down and instantly have 31 brilliant email subject lines, preview texts, body texts, and calls to action. That’s just an fairytale dream unrealistic expectation.
Those that do sit down and crank out emails like Wendy’s chili, probably don’t write emails worth reading. (No hate on Wendy’s chili.)
In the days and weeks before batching, have a doc open where you can write down ideas. It works best for me if I keep a running list of email ideas.
Having a list of content ideas takes the pressure off.
Batching isn’t about being a content genius in one moment. Batching is about having everything ready, and then taking one chunk of time to execute the content you’ve prepared.
(Chopping the onions, measuring the seasonings, getting ready to batch the chili…)
But, you don’t have to plan Batch Writing Day. You can. I don’t. Wait until inspiration strikes. Since you’re prepared, you’ll be ready when you’re in the mood to write.
When you’re ready…
Planned Batches Crank Out Content
Sit down and type. (Since you have that wonderful list of ideas now.) However you decide to batch, stick with it.
Create an email, social, product, blog, video, etc on that topic. Then move to the next topic and repeat. Think of this like making spaghetti, chili, and soup dinners for the freezer.
Create 3 months of emails. Then create 3 months of blogs. Or as many months as you feel helps (I batch 6 months of emails). This is like making 3 dinners worth of chili.
There’s more than one way to batch. Find your batching preference and do it.
But there’s one thing that most people forget when batching.
(It’s not the cheese…)
But Everyone Skips This Batching Step
After cranking out content during a batching session, walk away.
There’s no need to publish the same day. You shouldn’t publish the same day. You need some space to cut out fluff, add in sour cream personality, and make it an email or blog post that will inspire readers to respond.
Batching can easily turn into cranking out content for the sake of getting it done.
But the beauty of batching is to get content done fast so you can focus on the editing process. Take an okay piece of content and make it amazing. It takes me twice as long to edit as it does to write.
Are You Going to Try Batching?
Batching is a relief because it can take a whole category off your to do list.
It’s also practical because you never know what is going to happen. (Especially with a 2-year-old who just discovered scissors. Or an elderly parent who doesn’t “need to take” that medication.)
Like cooking, batching has to be learned. Start by batching a month of content. Then 2 months of content. Don’t jump in and decide to write 6 months of content in 1 afternoon.
