7 Easy Emails to Write for Your Teacherpreneur Welcome Sequence

You've taken helpful courses on email marketing. But now you are staring at that blank screen.

Nothing. Seems. Good. Enough.

These teachers know what you know, right? Your brain is empty. Nothing sounds worthy of an email. Maybe a Post-it note.

So you decide to put it off until later. Only you keep repeating the same process. Where do you find inspiration? Or how can you get started emailing?

What does your audience want from your emails?

They want you to encourage them to take risks to teach in ways they’ve never taught before. They want you to justify and explain why a lesson didn’t work (I’m looking at you, dry textbooks from McBoring Hill!). 

They want you to calm their fears. (Recurring nightmares that they are going to completely screw up a lesson in front of 32 students. Then 24 students capture it on Snapchat. It'll happen. But they’ll survive.) 

They want you to inspire them (With self-grading worksheets and strategies for more time at home). Confirm their suspicions that there really is a better way to teach this (and it’s through you.). 

Many of them need support. Someone in their corner cheering them on, because some teachers have no one to rant to, vent to, laugh with, or cry with.

Commiserate with them.

Use these 7 emails to do any one of those things and you will build an engaged email list for your TpT store.

Send a Welcome Video Email

Are you more of a talker than a writer? Try sending a welcome video. It will make you more relatable and trust worthy because they can see you.

Start your video off by asking a question. “Why is teaching X so boring in traditional textbooks?”

Then introduce yourself and explain how to teach your certain topic.

Subject Line: Teaching (Your Subject) Just Got Easier

First Line: Are you looking for ways to save time teaching X?

The Misconception Email

You know there are myths, bad information, or rumors that teachers believe that are wrong. It drives you cRaZY. You could wake up in the middle of the night and rant about it. In fact, you have been told you sleep talk on this topic.

So don’t talk to the midnight stars. Talk to your list about it. Rant. Rave. Get on your soapbox. 

Use your email list to make a difference on that maddening topic.

Subject Line: 5 Reasons X Doesn't Work

First line: You know how everyone says, X? They are wrong. Here’s why.

Teaching Tip Email

Your audience is short on time. Prove to them that your email list is worth their time by sending them an email with an actionable tip. 

They will know that your email list is worth staying on. 

Why? Because when they are brain dead from grading 153 tests over the weekend, you will be there with an activity or product suggestion. That’s a helpful email.

Subject Line: 3 Ways to Teach X That Are So Fun Students Won’t Hear the Bell”. 

First line: I know you are busy, so I wanted to give you 3 no-prep activity ideas for teaching X.

Your Teaching Products Email

Do you have a product line that teachers love? Or something unique? Talk about it.

But not in a “This bundle is so awesome” Kind of way. When you are writing these emails you want to describe products in a way that makes teachers go, "That's cool. I need that".

Do not write an email (or anything!) that starts off “You can find this bundle…” or “I’m so excited to show you these worksheets…”. 

Nothing about that sentence says, "That's awesome. I must buy it now." More like, "Ugh. You're trying to sell me something, aren't you?

That comes off insincere and your products are so much better than that.

Start by asking them about the problem your product solves. 

“The day after teaching molar mass, do you have students that say, “But I don’t understand where the numbers come from...?” And you want to bang your head against a wall...

That's why I started…

You see the difference? This opening draws them in and immediately shows why they need your product.

Subject Line: Say Goodbye to Repeating Yourself After This

First line: The day after teaching X, do you have students that say, “(Insert common student complaint here)”?

Activity Suggestions Email

Your teacher audience has textbooks with boring fill-in-the-blank worksheets. But they are coming to you for something different. So give them something easy. Something they can do right away with little or no prep for free.

This will show how creative and helpful you are. Not to mention, show that you know your stuff.

Subject Line: Need a Fast and Fun Way to Teach X

First Line: You’re a pro at teaching x, but even a pro likes to mix things up every once in a while.

Expectation Email

Put this email next to last in your welcome series. At this point, your audience will have gotten to know your style, how you help, and your products.

Now you are going to explain to them how often you will email them and what type of emails you will send. Whatever you do, don’t apologize for being in their inbox or sending too many emails.

Subject Line: Teaching is About to Get Better, Week after Week

First Line: Now that we’ve gotten to know each other, I wanted to let you know what you can expect from my future emails.

How You Help Email

Do. 

Not.

Say. “Hi I’m Jen and I love English, my dog, and popcorn.” Or anything close to that. 

This email is about helping your teacher. So help them with sentences focused on them.

“Why does the rest of the world think teaching English is boring and only for stuffy old ladies? Every Monday morning you’ll get fresh ideas to help you keep your students so interested, they’ll forget to check their phones.”

Write this email from a solving their problem perspective. Not an I can do this and this and this perspective. (Then you'll sound like Gaston from Beauty and the Beast, and we all know how that worked out for him. He didn’t get the girl.)

It helps you come off as knowledgeable when you describe their problem and how to solve it.

Subject Line: How can I help you?

First Line: What is the biggest issue you are facing in your classroom right now? What are you teaching? What are your students getting stuck on?

Bonus Last Line: So how is your classroom going? What can I help you with? ----> Kate Doster taught me this and it gets replies like the Hot ‘N Ready sign at Krispy Cream Donuts.

Using any of these emails in your welcome sequence will raise your open rates. But, writing a welcome sequence with strategy, will help you keep the right subscribers on your list. If you’d like to DIY your welcome sequence that brings in loads of cash every week, grab this easy to use bundle in my store.