What Makes a High Converting Email for a TpT List?

You’re proud of yourself for being semiconsistant with email lately.

But now you come across this term "high converting email" that other teacherpreneurs keep using. How were you supposed to know that opens and clicks matter? You thought all you needed to do was write an email. Then press send and celebrate. Now it needs to convert well too?!

So how do you get teachers to open your emails? Besides offering an automated grading service? Or sending DoorDash emails full of free Chick-Fil-A? Or a freebie? It’s actually a cool formula. Who knew?

Start with an intriguing hint of what's in the email. Follow through by actually delivering something valuable. Then ask teachers to click to download or read.

But that’s oversimplified. If you want to do it well, use the specifics below.

Make a Promise Readers Want You to Keep

If you offer a freebie in your subject line and then the download is a 5 page preview of a paid product — teachers are going to remember that. Your subscribers will remember you offer big promises and show up small. Don’t do that.

Always meet expectations or overdeliver. If you offer a free worksheet in your subject line give them a free product from your store. If you say there are two easy ways to teach something show them both ways.

If your subject line promises the easiest way to teach cations and anions. Make sure that you make it so simple monkeys could do it.

Make good on your subject line promises and when your teacher audience opens the links, they will find the solution to what they are looking for.

Which will have them opening your emails and clicking your emails. That's a high converting email list.

Make the Email Worth Reading

This sounds obvious. And it’s easy to understand. But hard to do in practice.

If your headline promises something. Your body text should follow that thread. If you talk about spitting out your coffee, the reader is expecting a big surprise. So don’t use that headline unless it’s epic. Otherwise, you’ll lose readers over time.

But more than that. Your emails should teach something. Or help with ideas for class activities. Or have dancing monkeys inside.

Give your teachers something to look forward to each time you email.

Sugar Coat Buttons with Promises

Buy. Click. Subscribe.

Those are the calls to action that you don’t want. Unless you’ve tested different words and phrases and those turned out the best for you.

If you have a worksheet that is the best way to teach cations and anions because it makes the lesson easier for students, then that’s the benefit you put on the button. “Make this lesson easier”. But if the real benefit is how this lesson cuts teaching time in half, make the button say, “Cut my teaching time in half”.

A high converting email begins with writing subject lines that are intriguing and promises something helpful. Then your readers open your emails more consistently. Why? They know your emails always produce the promise in the subject line. And you seal the deal by knowing what teachers really want. No line at Chick-Fil-A. For you to value their time enough to always give them something in an email.

But, How Do I Do All That…Specifically?

If you have trouble emailing consistently, look at The Email Starter Templates that build these strategies into email templates that get you writing high converting emails immediately.

If you want help getting started writing your own emails, use the Whole Year of Email Starters that help you write emails fast.

Even if you struggle with the blank page.